Ditch the Hustle and Embrace Joyful Success
"Keep your business simple, keep it on repeat, keep getting it better and better, and then go take Fridays off!"” - Brenda Rigney
Ditch the Hustle and Embrace Joyful Success: A Conversation with Brenda Rigney
Are you a midlife woman yearning for more joy and fulfillment in your life and business? In this inspiring episode of the Rise to Shine podcast, I had the pleasure of speaking with Brenda Rigney, a former corporate executive who now empowers women entrepreneurs to create successful businesses without sacrificing their well-being.
Brenda's journey began with a pivotal decision to leave her corporate job and prioritize her health and happiness. She realized that the traditional hustle culture wasn't serving her and that there had to be a better way to achieve success.
The Importance of Alignment
Brenda's approach goes beyond typical business strategies. She emphasizes the importance of aligning your health, wealth, and relationships with your business goals. This holistic approach resonated deeply with me, as I've also experienced the transformative power of prioritizing well-being while building my business.
Key takeaways from our conversation:
Prioritize your health: Brenda stresses that your health is your most valuable asset. Make it a non-negotiable priority in your life and business.
Build a supportive community: Connect with other women entrepreneurs to foster collaboration, gain valuable insights, and find support on your journey.
Keep it simple: Focus on one signature offer that you love and refine it over time. This streamlined approach can lead to more joy and financial success.
Brenda's Advice for Aspiring Entrepreneurs
For women considering a leap into entrepreneurship, Brenda offers practical advice:
Don't start from scratch: You have a wealth of experience from your career and life. Leverage your existing skills and knowledge.
Invest in your health: Prioritize your physical, mental, and emotional well-being. It's the foundation for a successful and fulfilling life.
Go light on tech in the beginning: Your business will evolve, so avoid over-investing in complex systems and technology until you have a clear direction.
Find your personal brand: Identify what makes you unique and what people count on you for. This will guide your business and attract your ideal clients.
Create a signature offer: Develop one core offer that you love to deliver and that resonates with your clients.
Build your community: Engage with your audience through free content and low-ticket offers to nurture relationships and build trust.
The Power of Community
Brenda's Aligned AF community exemplifies the power of women supporting women. She envisions it becoming a hub for lead generation, collaboration, and affiliate partnerships, where women can connect, support each other, and grow their businesses together.
Brenda's story is an inspiration to all midlife women who dream of a fulfilling and successful entrepreneurial journey. Her wisdom and practical advice can guide you towards creating a business that brings you joy and aligns with your values.
Connect with Brenda:
Instagram: @BrendaRigney
Website: brendarigney.com
Podcast: The X (all about Generation X women entrepreneurs)
Ready to shine brighter than ever before? Let's connect!
Tune in to The Rise2Shine Podcast for honest conversations, inspiring stories, and practical tools to help you navigate your next chapter.
Remember, you are not alone. Together, let's rewrite the narrative and redefine what it means to live a joyful, fulfilling life. Your next chapter is waiting, and it's going to be amazing!
XOXO,
Noelle Kustas
Rise2Shine Co
